Crowdbotics is a unique entity in the technology development sector because of its focus on democratizing the development process. The company endows mid-cap companies with the same type of coding muscle enjoyed by large-cap organizations. Crowdbotics is also distinct in that it is both a service and a platform. Initially, business was strong. But as time wore on, there was an increasing need to distinguish it from services like WordPress.com; which allow even individuals to realize more advanced objectives using web and app technology.

The streamlined nature of the platform gives the company full control over the code marketplace selling its resources. But the web presence and archives were not robust enough in taxonomy or UX to sustain the company’s needs. Noticing the drop in traffic and conversions, the company looked out-of-house for answers. Our team was asked to aid the marketing team at Crowdbotics in determining where the interactive disconnects were occurring.

Due to evolving market factors and the need for a more solid pipeline, we determined that the company urgently needed both short-term and long-term solutions. In the short term, the agency would conduct an experience audit of the client’s online presence to isolate the most urgent items. In the long-term, we’d need to solve some of the fundamental visual design problems posed by the current CMS front end. I was tasked with the research, UX and design concept work.

Targeting and delivering messages that resonated with the prospect required us to dig in and do some research. Cross-channel analysis of the handoff from the marketing automation platforms to the site, and the cross-linking throughout the entire site both showed underlying problems. After some simple tests, the results reinforced our initial analysis. Both the analytics and the

There were pervasive user experience and visual design issues revealed in our intial audit. These only served to underline a fundamental lack of onsite content that offered messaging consistent with the value propositions identified by our blind tests.

and customer research showed that the benefits of using Crowbotics were not being

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