ARRIS SURFboard was not a single website redesign. It was a connected product ecosystem spanning ecommerce, support, device setup, mobile app experiences, point-of-sale configuration, personas, customer journeys, and design-system foundations.

The challenge was to help customers choose the right networking product, set it up correctly, and manage it with confidence across multiple touchpoints. My role included requirements gathering, competitive analysis, UX strategy, user flows, interface design, app experience design, and collaboration with engineering teams across several product and brand initiatives.

The work connected marketing, purchase consideration, onboarding, device setup, and ongoing product management into a more coherent customer experience.

Why this Matters
Customer Journey
App + Device Setup UX
Ecommerce + Design System